It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Let's get engaged! Crossing the Threshold of Marketing's Engagement Era
Editors	American Marketing Society
Place of Publication	Indianapolis
Pages	x
Publication status	Published - 1 May 2014

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@inproceedings{ded6622a09e24350a04d2f9f10dc3731,

title = "It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment",

author = "Barbara St{\"o}ttinger and Ludovica Cesareo",

year = "2014",

month = may,

day = "1",

language = "English",

pages = "x",

editor = "{American Marketing Society}",

booktitle = "Let's get engaged! Crossing the Threshold of Marketing's Engagement Era",

}

TY - GEN

T1 - It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment

AU - Stöttinger, Barbara

AU - Cesareo, Ludovica

PY - 2014/5/1

Y1 - 2014/5/1

M3 - Contribution to conference proceedings

SP - x

BT - Let's get engaged! Crossing the Threshold of Marketing's Engagement Era

A2 - American Marketing Society, null

CY - Indianapolis

ER -