It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment

Barbara Stöttinger, Ludovica Cesareo

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationLet's get engaged! Crossing the Threshold of Marketing's Engagement Era
Editors American Marketing Society
Place of PublicationIndianapolis
Publication statusPublished - 1 May 2014

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