Japanese Consumer Attitudes Toward Advertising on the Mobile Internet

Parissa Haghirian; A Inoue; Astrid Dickinger

Japanese Consumer Attitudes Toward Advertising on the Mobile Internet

Parissa Haghirian, A Inoue, Astrid Dickinger

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	German (Austria)
Title of host publication	Proceedings of the 35th European Marketing Academy Conference (EMAC)
Editors	Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.
Place of Publication	Athens, Greece
Pages	0
Publication status	Published - 1 Nov 2006

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@inproceedings{e7a37ce55e1746848af94428f5b87c7f,

title = "Japanese Consumer Attitudes Toward Advertising on the Mobile Internet",

author = "Parissa Haghirian and A Inoue and Astrid Dickinger",

year = "2006",

month = nov,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "0",

editor = "{Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.}",

booktitle = "Proceedings of the 35th European Marketing Academy Conference (EMAC)",

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Japanese Consumer Attitudes Toward Advertising on the Mobile Internet. / Haghirian, Parissa; Inoue, A; Dickinger, Astrid.
Proceedings of the 35th European Marketing Academy Conference (EMAC). ed. / Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P. Athens, Greece, 2006. p. 0.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Japanese Consumer Attitudes Toward Advertising on the Mobile Internet

AU - Haghirian, Parissa

AU - Inoue, A

AU - Dickinger, Astrid

PY - 2006/11/1

Y1 - 2006/11/1

M3 - Beitrag in Konferenzband

SP - 0

BT - Proceedings of the 35th European Marketing Academy Conference (EMAC)

A2 - Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., null

CY - Athens, Greece

ER -