Knowledge-based Approaches to International Marketing: 
Unleashing the Power of tacit Local and Global Knowledge to Create 
Competitive Advantage

Nigel Holden; Florian Kohlbacher; Martin Glisby; Aida Hajro

Knowledge-based Approaches to International Marketing: Unleashing the Power of tacit Local and Global Knowledge to Create Competitive Advantage

Nigel Holden
, Florian Kohlbacher
, Martin Glisby
, Aida Hajro

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Conference Proceedings of AIB Annual Meeting 2007
Editors	AIB
Place of Publication	Indianapolis
Publication status	Published - 1 Mar 2007

Cite this

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title = "Knowledge-based Approaches to International Marketing: Unleashing the Power of tacit Local and Global Knowledge to Create Competitive Advantage",

author = "Nigel Holden and Florian Kohlbacher and Martin Glisby and Aida Hajro",

year = "2007",

month = mar,

day = "1",

language = "English",

editor = "AIB",

booktitle = "Conference Proceedings of AIB Annual Meeting 2007",

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Knowledge-based Approaches to International Marketing: Unleashing the Power of tacit Local and Global Knowledge to Create Competitive Advantage. / Holden, Nigel; Kohlbacher, Florian; Glisby, Martin et al.
Conference Proceedings of AIB Annual Meeting 2007. ed. / AIB. Indianapolis, 2007.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Knowledge-based Approaches to International Marketing: Unleashing the Power of tacit Local and Global Knowledge to Create Competitive Advantage

AU - Holden, Nigel

AU - Kohlbacher, Florian

AU - Glisby, Martin

AU - Hajro, Aida

PY - 2007/3/1

Y1 - 2007/3/1

M3 - Contribution to conference proceedings

BT - Conference Proceedings of AIB Annual Meeting 2007

A2 - AIB, null

CY - Indianapolis

ER -