| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 259 - 266 |
| Journal | Journal of Research and Management |
| Issue number | 4 |
| Publication status | Published - 1 Mar 1989 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Kreditkartenmarketing
Publication: Scientific journal › Journal article › peer-review