| Original language | German (Austria) |
|---|---|
| Title of host publication | Interkulturelles Management, Wiesbaden: Verlag Gabler, 1997, S.75-94 1997 |
| Publication status | Published - 1997 |
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Kulturgebundenheit als Determinante internationaler Marketingstrategien
Publication: Chapter in book/Conference proceeding › Chapter in edited volume