| Original language | German |
|---|---|
| Pages (from-to) | 27 - 41 |
| Journal | AfM - PraxisWissen Marketing |
| Volume | 01 |
| DOIs | |
| Publication status | Published - 2017 |
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Kundenintegration in den Entwicklungsprozess von Produktinnovationen.
- Andrea Bookhagen
- , Sonja Sperber
Publication: Scientific journal › Journal article › peer-review