| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 22 - 28 |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| Issue number | 1 |
| Publication status | Published - 2017 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502004 Banking management
- 502052 Business administration
- 502019 Marketing
- 502014 Innovation research