Lead Users

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Product Innovation and Management
Editors	Shet, Jagdish N., Malhotra, Naresh K.
Place of Publication	West Sussex
Publisher	Wiley International Encyclopedia of Marketing
Pages	117 - 121
Publication status	Published - 1 Mar 2011

Cite this

@inbook{8c14a2576bcc4a7386509626f1103443,

title = "Lead Users",

author = "Nikolaus Franke",

year = "2011",

month = mar,

day = "1",

language = "English",

pages = "117 -- 121",

editor = "\{Shet, Jagdish N., Malhotra, Naresh K.\}",

booktitle = "Product Innovation and Management",

publisher = "Wiley International Encyclopedia of Marketing",

}