Lead users and the organization

Publication: Chapter in book/Conference proceedingChapter in edited volume


Lead user research has branched out into many different research streams. In this paper I take an organizational view and differentiate three different perspectives which historically emerged in this sequence. First, lead users as external creators of ideas for focal firms. Second, lead users as creators of organizations. Third, lead users as internal creators of ideas for focal firms. I elaborate on opportunities for further research in each of these perspectives. As becomes apparent, Cornelius Herstatt has been a pioneer researcher in each of these perspectives and a significant source of inspiration for his students.
Original languageEnglish
Title of host publicationManaging Innovation in a Global and Digital World. Meeting Societal Challenges and Enhancing Competitiveness
Editors Tiwari, Rajnish, Busse, Stephan
Place of PublicationWiesbaden
PublisherSpringer Gabler
Pages111 - 119
ISBN (Print)978-3-658-27240-1
Publication statusPublished - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 506009 Organisation theory
  • 502044 Business management
  • 502014 Innovation research

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