Leave a Comment! An In-Depth Analysis of User Comments on YouTube

Peter Schultes, Verena Dorner, Franz Lehner

Publication: Chapter in book/Conference proceedingContribution to conference proceedings


User comments are the most popular but also extremely controversial form of communication on YouTube. Their public image is very poor; users generally expect that most comments will be of little value or even in thorough-ly bad taste. Nevertheless, heaps of comments continue to be posted every day. We propose an explanation for this contradiction in user attitudes and behaviour based on a new comment classification approach which captures salient aspects of YouTube comments. We show that, based on our new classification, we are able to perform very fast lightweight semantic video analysis. In addition, our results indicate that users’ video perceptions (Likes and Dislikes) are indeed in-fluenced by the dispersion of valuable and inferior comments.
Original languageEnglish
Title of host publicationProceedings of the 11th International Conference on Wirtschaftsinformatik (WI2013), Vol. 1
Editors R. alt, B. Franczyk
Place of PublicationLeipzig, Germany
Pages659 - 673
Publication statusPublished - 2013

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502050 Business informatics

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