Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach

Sundar Bharadwaj, Arne Floh

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the INFORMS Marketing Science Conference
Editors	INFORMS
Place of Publication	Vancouver
Pages	XXX
Publication status	Published - 1 Feb 2008

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@inproceedings{8d6ee1fbcb234c02bfeb4bec9fdc073f,

title = "Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach",

author = "Sundar Bharadwaj and Arne Floh",

year = "2008",

month = feb,

day = "1",

language = "English",

pages = "XXX",

editor = "INFORMS",

booktitle = "Proceedings of the INFORMS Marketing Science Conference",

}