Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation.

Ilona Szöcs, Bodo B. Schlegelmilch, Thomas Rusch, Hamed M. Shamma

Publication: Scientific journalJournal articlepeer-review

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This study analyzes the link between cause assessment,corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.
Original languageEnglish
Pages (from-to)376 - 396
JournalJournal of the Academy of Marketing Science
Issue number3
Publication statusPublished - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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