Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation.

Ilona Szöcs; Bodo B. Schlegelmilch; Thomas Rusch; Hamed M. Shamma

doi:10.1007/s11747-014-0417-2

Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation.

Ilona Szöcs, Bodo B. Schlegelmilch, Thomas Rusch, Hamed M. Shamma

Publication: Scientific journal › Journal article › peer-review

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Abstract

This study analyzes the link between cause assessment,corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.

Original language	English
Pages (from-to)	376 - 396
Journal	Journal of the Academy of Marketing Science
Volume	44
Issue number	3
DOIs	https://doi.org/10.1007/s11747-014-0417-2
Publication status	Published - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing

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10.1007/s11747-014-0417-2Licence: Unspecified

Szoecs etal 2014 JAMS final 08Accepted author manuscript, 811 KBLicence: Other

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Cite this

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title = "Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation.",

abstract = "This study analyzes the link between cause assessment,corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.",

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AB - This study analyzes the link between cause assessment,corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.

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DO - 10.1007/s11747-014-0417-2

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