Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	2018 Global Marketing Conference at Tokyo Proceedings
Editors	Global Alliance of Marketing & Management Associations
Place of Publication	Tokyo, Japan
Pages	709
Publication status	Published - 2018

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@inproceedings{d299a46de6ae400b86b4ff60f40ebbd4,

title = "Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand",

author = "Aikaterini Makri and Schlegelmilch, {Bodo B.} and Karolos-Konstantinos Papadas",

year = "2018",

language = "English",

pages = "709",

editor = "{Global Alliance of Marketing & Management Associations}",

booktitle = "2018 Global Marketing Conference at Tokyo Proceedings",

}

Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. / Makri, Aikaterini ; Schlegelmilch, Bodo B.; Papadas, Karolos-Konstantinos.
2018 Global Marketing Conference at Tokyo Proceedings. ed. / Global Alliance of Marketing & Management Associations. Tokyo, Japan, 2018. p. 709.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand

AU - Makri, Aikaterini

AU - Schlegelmilch, Bodo B.

AU - Papadas, Karolos-Konstantinos

PY - 2018

Y1 - 2018

M3 - Contribution to conference proceedings

SP - 709

BT - 2018 Global Marketing Conference at Tokyo Proceedings

A2 - Global Alliance of Marketing & Management Associations, null

CY - Tokyo, Japan

ER -