Loyalty Schemes in Retailing - An Empirical Study

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Book of Proceedings. Colloquium on European Retail Research
Editors	ESSCA
Place of Publication	Paris
Publisher	Eigenverlag
Pages	78 - 99
Publication status	Published - 1 Aug 2012

Cite this

@inproceedings{147e0aa90f8b4770b39fe22c9ad220fb,

title = "Loyalty Schemes in Retailing - An Empirical Study",

author = "Nicolas Hoffmann and Peter Schnedlitz",

year = "2012",

month = aug,

day = "1",

language = "English",

pages = "78 -- 99",

editor = "ESSCA",

booktitle = "Book of Proceedings. Colloquium on European Retail Research",

publisher = "Eigenverlag",

}