Managing uncertainty in the marketing of new-technology products

Dietmar Rößl, Matthias Fink, Sascha Kraus, Seppo Hänninen, Antti Ainamo

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)79 - 94
JournalInternational Journal of Technology Intelligence and Planning
Volume4
Issue number1
Publication statusPublished - 1 Feb 2008

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