Original language | English |
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Title of host publication | Marketing for Europe - Marketing for the Future, Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 293-311 1992 |
Publication status | Published - 1992 |
Mapping Research on Export Promotion: A Response - Hierarchy Approach
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings