Mapping Research on Export Promotion: A Response - Hierarchy Approach

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationMarketing for Europe - Marketing for the Future, Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 293-311 1992
Publication statusPublished - 1992

Cite this