Marken-Modelle der Praxis: Was Berater, Agenturen und Marktforschungsinstitute empfehlen

Andreas Strebinger

Publication: Book/Editorship/Report › Book (monograph)

Original language	English
Publication status	Published - 2005

Brand architecture, brand portfolios: Managing more than one brand
Schweiger, G. (PI - Project head) & Strebinger, A. (researchers )
1/01/00 → 1/01/06
Project: Research funding

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