Marken- und Werbeforschung - Brand History

Publication: Scientific journal › Journal article

Original language	German (Austria)
Pages (from-to)	49 - 54
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
Issue number	1
Publication status	Published - 1 Nov 2012

Cite this

@article{af8be09c9083462db213c91d6238c9c8,

title = "Marken- und Werbeforschung - Brand History",

author = "G{\"u}nter Schweiger and Gerlinde Spicko",

year = "2012",

month = nov,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "49 -- 54",

journal = "transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement",

issn = "1436-798X",

number = "1",

}