| Original language | German (Austria) |
|---|---|
| Place of Publication | Wiesbaden |
| Publisher | Gabler |
| ISBN (Print) | 978-3-8349-1442-2 |
| Publication status | Published - 1 Dec 2008 |
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Markenarchitektur. Reihe Werbe- und Markenforschung
Publication: Book/Editorship/Report › Edited book (editorship)