Markenpolitik für Finanzdienstleistungen?

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Handbuch Finanzvertrieb
Editors	Oskar Betsch und Rüdiger Wiechers
Place of Publication	Frankfurt/Main
Publisher	Fritz Knapp Verlag
Pages	86 - 96
Publication status	Published - 1 Mar 1995

Cite this

@inbook{16f48d2455c74b5ea01ef9f06087112f,

title = "Markenpolitik f{\"u}r Finanzdienstleistungen?",

author = "Ewald Judt",

year = "1995",

month = mar,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "86 -- 96",

editor = "\{Oskar Betsch und R{\"u}diger Wiechers\}",

booktitle = "Handbuch Finanzvertrieb",

publisher = "Fritz Knapp Verlag",

address = "Deutschland",

}