Markenpräferenzen bei Lebensmitteln (Mafo-Splitter)

Wolfgang Mayerhofer

Publication: Scientific journal › Journal article

Original language	German (Austria)
Pages (from-to)	55 - 58
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
Issue number	1
Publication status	Published - 1 Nov 2012

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@article{dbf911761a9846e6afd5ee7ccc4ee640,

title = "Markenpr{\"a}ferenzen bei Lebensmitteln (Mafo-Splitter)",

author = "Wolfgang Mayerhofer",

year = "2012",

month = nov,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "55 -- 58",

journal = "transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement",

issn = "1436-798X",

number = "1",

}