| Original language | German (Austria) |
|---|---|
| Specialist publication | Fukuoka University Review of Commercial Sciences |
| Publication status | Published - 2002 |
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Markenstrukturen in den Köpfen der Konsumenten - Vom Reißbrett zur Realität
- Günter Schweiger
- , Thomas Otter
- , Andreas Strebinger
Publication: Popular science articles (i.e. magazines) › Popular science article