Market convergence and advertising standardization in the European Union

Shintaro Okazakia, Charles R. Taylor, Jonathan Doh

Publication: Scientific journal › Journal article › Research › peer-review

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@article{e794a82c05434cc99c06d346112daa4b,

title = "Market convergence and advertising standardization in the European Union",

author = "Shintaro Okazakia and Taylor, {Charles R.} and Jonathan Doh",

year = "2007",

month = dec,

day = "1",

language = "English",

volume = "42",

pages = "384 -- 400",

journal = "Journal of World Business",

issn = "1090-9516",

publisher = "Elsevier Inc.",

number = "4",

}