Market Entry and Marketing Strategies for Eastern Europe

Reiner Springer

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationThe Central and Eastern European Markets:
Subtitle of host publicationGuideline for New Business Ventures
EditorsPetr Chadraba
Place of PublicationNew York
Pages67 - 104
ISBN (Print)1560247126
Publication statusPublished - 1 Oct 1995

Bibliographical note

Auch als Journal of East-West business

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