Market Entry and Marketing Strategies for Eastern Europe

Reiner Springer

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	The Central and Eastern European Markets:
Subtitle of host publication	Guideline for New Business Ventures
Editors	Petr Chadraba
Place of Publication	New York
Publisher	Haworth
Pages	67 - 104
ISBN (Print)	1560247126
Publication status	Published - 1 Oct 1995

Auch als Journal of East-West business

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