Original language | English |
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Title of host publication | Preparing Marketing for the New Millennium, Vol 3, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, Wales, July 8-11, 991-1010 1991 |
Publication status | Published - 1991 |
Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings