Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationPreparing Marketing for the New Millennium, Vol 3, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, Wales, July 8-11, 991-1010 1991
Publication statusPublished - 1991

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