Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis

Publication: Scientific journal › Journal article › peer-review

Original language	English
Journal	Marketing Intelligence and Planning
DOIs	https://doi.org/10.1108/EUM0000000001065
Publication status	Published - 1989

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@article{4de1fe08fb024dcd86d3e66d266f068c,

title = "Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis",

author = "Schlegelmilch, \{Bodo B.\} and Tynan, \{A. Caroline\}",

year = "1989",

doi = "10.1108/EUM0000000001065",

language = "English",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Publishing",

}