Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches

Thomas Reutterer, Martin Natter

Institute for Marketing and Customer Analytics

Publication: Working/Discussion Paper › Working Paper/Preprint

Original language	English
Publication status	Published - 1998

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University Library Catalogue

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other

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