Market Segmentation and Competitive Analysis: MULTICLUS versus SOM

Thomas Reutterer, Martin Natter

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationMarketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin 1999
Publication statusPublished - 1999

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