Market Segmentation and Competitive Analysis: MULTICLUS versus SOM

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin 1999
Publication status	Published - 1999

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Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Reutterer, T. (PI - Project head) & Natter, M. (Researcher)
1/01/97 → 30/11/98
Project: Research funding

@inproceedings{16ab6c2e29524316a3c211d13c3feda1,

title = "Market Segmentation and Competitive Analysis: MULTICLUS versus SOM",

author = "Thomas Reutterer and Martin Natter",

year = "1999",

language = "English",

booktitle = "Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin 1999",

}