Market segmentation in tourism: A critical review of 20 years’ research efforts

Andreas Zins

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationFrom the „OLD“ to the „NEW“ tourism: Managing Change in the tourism industry
Editors C. Kronenberg, S. Müller, M. Peters, B. Pikkemaat and K. Weiermair
Place of PublicationBerlin
PublisherErich Schmidt Verlag GmbH & Co
Pages289 - 301
Publication statusPublished - 1 Dec 2008

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