Marketing

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Management der Nonprofit-Organisation. Bewährte Instrumente im praktischen Einsatz
Editors	Eschenbach, Rolf/Horak, Christian/Meyer, Michael/Schober, Christian
Place of Publication	Stuttgart
Publisher	Schäffer Poeschel
Pages	36 - 68
Publication status	Published - 1 Oct 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inbook{33bea9474c6340be90f350002978a04c,

title = "Marketing",

author = "Renate Buber",

year = "2015",

month = oct,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "36 -- 68",

editor = "\{Eschenbach, Rolf/Horak, Christian/Meyer, Michael/Schober, Christian\}",

booktitle = "Management der Nonprofit-Organisation. Bew{\"a}hrte Instrumente im praktischen Einsatz",

publisher = "Sch{\"a}ffer Poeschel",

}