Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	CD Proceedings of the 39th European Marketing Academy
Editors	39th European Marketing Academy
Place of Publication	Copenhagen, Denmark
Publication status	Published - 1 Mar 2010

Cite this

@inproceedings{1a6b7eccb1444cbdab5d6c8c16906f74,

title = "Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements",

author = "Khan, \{Mubbsher Munawar\} and Schlegelmilch, \{Bodo B.\} and H. Shabbir",

year = "2010",

month = mar,

day = "1",

language = "English",

editor = "\{39th European Marketing Academy\}",

booktitle = "CD Proceedings of the 39th European Marketing Academy",

}

TY - GEN

T1 - Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements

AU - Khan, Mubbsher Munawar

AU - Schlegelmilch, Bodo B.

AU - Shabbir, H.

PY - 2010/3/1

Y1 - 2010/3/1

M3 - Contribution to conference proceedings

BT - CD Proceedings of the 39th European Marketing Academy

A2 - 39th European Marketing Academy, null

CY - Copenhagen, Denmark

ER -