Marketing an der Wirtschaftsuniversität - Gestern, heute, morgen

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Innovationen in Marketing und Handel
Editors	Schnedlitz, Buber, Reutterer, Schuh, Teller
Place of Publication	Wien
Publisher	Linde Verlag
Pages	15 - 19
ISBN (Print)	3-7143-0080-5
Publication status	Published - 1 Dec 2006

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@inbook{e5e2c20fd5aa45a7b5acb5ddd926c54c,

title = "Marketing an der Wirtschaftsuniversit{\"a}t - Gestern, heute, morgen",

author = "Fritz Scheuch",

year = "2006",

month = dec,

day = "1",

language = "Deutsch ({\"O}sterreich)",

isbn = "3-7143-0080-5",

pages = "15 -- 19",

editor = "{Schnedlitz, Buber, Reutterer, Schuh, Teller}",

booktitle = "Innovationen in Marketing und Handel",

publisher = "Linde Verlag",

}