Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders´ Needs?

Isabelle Dorenkamp, Renate Buber

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08
Editors	EMES (at www.emes.net)
Pages	1 - 23
Publication status	Published - 1 Jul 2009

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{3a412c3160864340a4c632b0239dc1f3,

title = "Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders´ Needs?",

author = "Isabelle Dorenkamp and Renate Buber",

year = "2009",

month = jul,

day = "1",

language = "English",

pages = "1 -- 23",

editor = "{EMES (at www.emes.net)}",

booktitle = "EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08",