Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors

Bodo B. Schlegelmilch

Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors

Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD) 1996
Publication status	Published - 1996

Cite this

@inproceedings{c8e3d65232f246c195cce61d1e7af611,

title = "Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1996",

language = "English",

booktitle = "Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD) 1996",

}

Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors. / Schlegelmilch, Bodo B.
Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD) 1996. 1996.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors

AU - Schlegelmilch, Bodo B.

PY - 1996

Y1 - 1996

M3 - Contribution to conference proceedings

BT - Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD) 1996

ER -