Marketing in Central and Eastern Europe: An Assessment of Past and Future Research

Arnold Schuh; Reiner Springer

Marketing in Central and Eastern Europe: An Assessment of Past and Future Research

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 1997
Publication status	Published - 1997

Check availability

University Library Catalogue

Cite this

@inproceedings{d6d8a8b05b464196902a44306cc760a6,

title = "Marketing in Central and Eastern Europe: An Assessment of Past and Future Research",

author = "Arnold Schuh and Reiner Springer",

year = "1997",

language = "English",

booktitle = "Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversit{\"a}t Wien, 1997, Paper No.1 1997",

}

Marketing in Central and Eastern Europe: An Assessment of Past and Future Research. / Schuh, Arnold; Springer, Reiner.
Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 1997. 1997.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Marketing in Central and Eastern Europe: An Assessment of Past and Future Research

AU - Schuh, Arnold

AU - Springer, Reiner

PY - 1997

Y1 - 1997

M3 - Contribution to conference proceedings

BT - Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 1997

ER -