Marketing in East Central Europe: An Evolutionary Framework for Marketing Strategy Development

Arnold Schuh

Marketing in East Central Europe: An Evolutionary Framework for Marketing Strategy Development

Arnold Schuh

Competence Center for Emerging Markets and CEE

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe, December 1 and 2, DePaul University and Wirtschaftsuniversität Wien, 1994, S.237-254 1994
Publication status	Published - 1994

Cite this

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title = "Marketing in East Central Europe: An Evolutionary Framework for Marketing Strategy Development",

author = "Arnold Schuh",

year = "1994",

language = "English",

booktitle = "Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe, December 1 and 2, DePaul University and Wirtschaftsuniversit{\"a}t Wien, 1994, S.237-254 1994",

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Marketing in East Central Europe: An Evolutionary Framework for Marketing Strategy Development. / Schuh, Arnold.
Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe, December 1 and 2, DePaul University and Wirtschaftsuniversität Wien, 1994, S.237-254 1994. 1994.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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PY - 1994

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M3 - Contribution to conference proceedings

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