Original language | German (Austria) |
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Title of host publication | Handbuch der Nonprofit-Organisation Strukturen und Management |
Editors | Simsa, Ruth; Meyer, Michael; Badelt, Christoph |
Place of Publication | Stuttgart |
Publisher | Schäffer Poeschel |
Pages | 227 - 246 |
ISBN (Print) | 978-3-7910-3191-0 |
Publication status | Published - 1 Apr 2013 |
Marketing in NPOs
Publication: Chapter in book/Conference proceeding › Chapter in edited volume