Marketing-Modelle. Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing (Marketing Models. Application Potential and Development of Computerbased Models in Marketing)

Hans Robert Hansen; A. Thabor

Marketing-Modelle. Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing (Marketing Models. Application Potential and Development of Computerbased Models in Marketing)

Publication: Book/Editorship/Report › Book (monograph)

Original language	German (Austria)
Place of Publication	Berlin, New York
Publisher	Verlag W. de Gruyter
Publication status	Published - 1973

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@book{2d63d20bc0a14485a0b2a0161bb820a7,

title = "Marketing-Modelle. Anwendungsm{\"o}glichkeiten und Entwicklung computergest{\"u}tzter Modelle im Marketing (Marketing Models. Application Potential and Development of Computerbased Models in Marketing)",

author = "Hansen, {Hans Robert} and A. Thabor",

year = "1973",

language = "Deutsch ({\"O}sterreich)",

publisher = "Verlag W. de Gruyter",

}

TY - BOOK

T1 - Marketing-Modelle. Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing (Marketing Models. Application Potential and Development of Computerbased Models in Marketing)

AU - Hansen, Hans Robert

AU - Thabor, A.

PY - 1973

Y1 - 1973

M3 - Book (monograph)

BT - Marketing-Modelle. Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing (Marketing Models. Application Potential and Development of Computerbased Models in Marketing)

PB - Verlag W. de Gruyter

CY - Berlin, New York

ER -