Marketing Science Perspectives of Tourism

Josef Mazanec

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationThe Study of Tourism: Foundations from Psychology
Editors Philip L. Pearce
Place of PublicationUK
PublisherEmerald Group Publishing
Pages77 - 90
ISBN (Print)9781849507424
Publication statusPublished - 1 Feb 2011

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