Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness

Arnold Schuh

Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness

Competence Center for Emerging Markets and CEE

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 1996
Publication status	Published - 1996

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title = "Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness",

author = "Arnold Schuh",

year = "1996",

language = "English",

booktitle = "Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversit{\"a}t Wien, 1996, Paper No.1 1996",

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Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness. / Schuh, Arnold.
Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 1996. 1996.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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