Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe

Arnold Schuh

Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe

Competence Center for Emerging Markets and CEE

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Change Management in Transition Economies - Integrating Corporate Strategy, Structure and Culture. 176-188, New York: Palgrave Macmillan 2003
Publication status	Published - 2003

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@inbook{7140cd97d43b4946a0751de544c27311,

title = "Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe",

author = "Arnold Schuh",

year = "2003",

language = "English",

booktitle = "Change Management in Transition Economies - Integrating Corporate Strategy, Structure and Culture. 176-188, New York: Palgrave Macmillan 2003",

}