Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization

Arnold Schuh

Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 2001
Publication status	Published - 2001

Check availability

University Library Catalogue

Cite this

@inproceedings{9c81c245c88b4e9584ad2d6aca3abb3c,

title = "Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization",

author = "Arnold Schuh",

year = "2001",

language = "English",

booktitle = "Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 2001",

}

Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. / Schuh, Arnold.
Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 2001. 2001.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization

AU - Schuh, Arnold

PY - 2001

Y1 - 2001

M3 - Contribution to conference proceedings

BT - Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 2001

ER -