Marketing von KMU in der Dienstleistungsgesellschaft

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageGerman (Austria)
Title of host publicationRenaissance der KMU in einer globalisierten Wirtschaft, Proceedings der Rencontres de St-Gall 1998
Editors Pleitner, H.J.
Place of PublicationSt. Gallen
PublisherKMU Verlag HSG
Pages101 - 118
Publication statusPublished - 1 Sept 1998

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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