Marketing von KMU in der Dienstleistungsgesellschaft

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	German (Austria)
Title of host publication	Renaissance der KMU in einer globalisierten Wirtschaft, Proceedings der Rencontres de St-Gall 1998
Editors	Pleitner, H.J.
Place of Publication	St. Gallen
Publisher	KMU Verlag HSG
Pages	101 - 118
Publication status	Published - 1 Sept 1998

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{be1e104fbf1c4a99bdf4bf49377057f7,

title = "Marketing von KMU in der Dienstleistungsgesellschaft",

author = "Dietmar R{\"o}{\ss}l",

year = "1998",

month = sep,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "101 -- 118",

editor = "\{Pleitner, H.J.\}",

booktitle = "Renaissance der KMU in einer globalisierten Wirtschaft, Proceedings der Rencontres de St-Gall 1998",

publisher = "KMU Verlag HSG",

}