Marketing’s Contribution to the Transformation of Central and Eastern Europe

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	29 - 48
Journal	International Business Review
Volume	41
Issue number	1
Publication status	Published - 1 Oct 1999

Cite this

@article{b9bd9cb486f24fe9a5585b2fbae185b7,

title = "Marketing{\textquoteright}s Contribution to the Transformation of Central and Eastern Europe",

author = "Reiner Springer and M.R. Czinkota",

year = "1999",

month = oct,

day = "1",

language = "English",

volume = "41",

pages = "29 -- 48",

journal = "International Business Review",

issn = "0969-5931",

publisher = "Elsevier Ltd.",

number = "1",

}