Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products

Institute for Marketing and Consumer Research

Publication: Contribution to conference › Conference poster

Original language	English
Publication status	Published - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing
502020 Market research

Packaging
Marckhgott, E. (PI - Project head) & Kamleitner, B. (Researcher)
1/01/16 → 31/12/21
Project: Research funding

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