Measuring affective information processing in information systems and consumer research - Introducing startle reflex modulation

Monika Koller, Peter Walla

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationICIS 2012 Proceedings
Place of PublicationOrlando, Florida, USA
PublisherAIS Association for Information Systems
Pages1 - 16
Publication statusPublished - 2012

Publication series

SeriesProceedings of the International Conference on Information Systems (ICIS)

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration
  • 502
  • 502019 Marketing
  • 502020 Market research

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