Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 44th EMAC Conference
Editors	European Marketing Academy (EMAC)
Place of Publication	Leuven
Publication status	Published - 2015

Series	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{07e697edc0664c9eadb0ba7d1530d7f8,

title = "Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study",

author = "Arne Floh and Monika Koller and Thomas Reutterer and Alexander Zauner",

year = "2015",

language = "English",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

publisher = "EMAC",

editor = "{European Marketing Academy (EMAC)}",

booktitle = "Proceedings of the 44th EMAC Conference",

}

Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. / Floh, Arne ; Koller, Monika ; Reutterer, Thomas et al.
Proceedings of the 44th EMAC Conference. ed. / European Marketing Academy (EMAC). Leuven, 2015. (Proceedings of the European Marketing Academy Conference (EMAC)).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study

AU - Floh, Arne

AU - Koller, Monika

AU - Reutterer, Thomas

AU - Zauner, Alexander

PY - 2015

Y1 - 2015

M3 - Contribution to conference proceedings

T3 - Proceedings of the European Marketing Academy Conference (EMAC)

BT - Proceedings of the 44th EMAC Conference

A2 - European Marketing Academy (EMAC), null

CY - Leuven

ER -