Measuring the affective pre-visit image of European cities using a nonverbal scale

Ilona Pezenka; Markus Leitenbauer; Karin Walter

Measuring the affective pre-visit image of European cities using a nonverbal scale

Ilona Pezenka, Markus Leitenbauer, Karin Walter

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Abstract

Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.

Original language	English
Title of host publication	Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education
Editors	College of Hospitality & Tourism Management, Jinwen University of Science & Technology
Place of Publication	Taipei, Taiwan
Pages	CD
Publication status	Published - 1 Oct 2009

Austrian Classification of Fields of Science and Technology (ÖFOS)

502040 Tourism research
502020 Market research
502
502019 Marketing

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University Library Catalogue

Interlinking E-Tourism and Marketing Science
Mazanec, J., Pezenka, I., Leitenbauer, M., Ring, A., Schneider, A., Stangl, B. & Teichmann, K.
1/11/08 → 30/04/10
Project: Research funding

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Pezenka, I., Leitenbauer, M., & Walter, K. (2009). Measuring the affective pre-visit image of European cities using a nonverbal scale. In College of Hospitality & Tourism Management, Jinwen University of Science & Technology (Ed.), Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education (pp. CD).

Pezenka, Ilona ; Leitenbauer, Markus ; Walter, Karin. / Measuring the affective pre-visit image of European cities using a nonverbal scale. Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education. editor / College of Hospitality & Tourism Management, Jinwen University of Science & Technology. Taipei, Taiwan, 2009. pp. CD

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title = "Measuring the affective pre-visit image of European cities using a nonverbal scale",

abstract = "Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.",

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Pezenka, I, Leitenbauer, M & Walter, K 2009, Measuring the affective pre-visit image of European cities using a nonverbal scale. in College of Hospitality & Tourism Management, Jinwen University of Science & Technology (ed.), Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education. Taipei, Taiwan, pp. CD.

Measuring the affective pre-visit image of European cities using a nonverbal scale. / Pezenka, Ilona; Leitenbauer, Markus; Walter, Karin.
Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education. ed. / College of Hospitality & Tourism Management, Jinwen University of Science & Technology. Taipei, Taiwan, 2009. p. CD.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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AU - Pezenka, Ilona

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AU - Walter, Karin

PY - 2009/10/1

Y1 - 2009/10/1

N2 - Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.

AB - Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.

M3 - Contribution to conference proceedings

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BT - Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education

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Pezenka I, Leitenbauer M, Walter K. Measuring the affective pre-visit image of European cities using a nonverbal scale. In College of Hospitality & Tourism Management, Jinwen University of Science & Technology, editor, Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education. Taipei, Taiwan. 2009. p. CD

Measuring the affective pre-visit image of European cities using a nonverbal scale

Abstract

Austrian Classification of Fields of Science and Technology (ÖFOS)

Check availability

Projects

Interlinking E-Tourism and Marketing Science

Cite this