| Original language | English |
|---|---|
| Title of host publication | Business: Accounting, Finance, Management & Marketing |
| Editors | Gregory T. Papanikos |
| Place of Publication | Athens |
| Publisher | ATINER Eigenverlag |
| Pages | 113 - 114 |
| ISBN (Print) | 978-960-9549-14-1 |
| Publication status | Published - 1 Aug 2011 |
Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour
Wolfgang Ziniel
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings