Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour

Wolfgang Ziniel

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationBusiness: Accounting, Finance, Management & Marketing
Editors Gregory T. Papanikos
Place of PublicationAthens
PublisherATINER Eigenverlag
Pages113 - 114
ISBN (Print)978-960-9549-14-1
Publication statusPublished - 1 Aug 2011

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